I’ve come across many film posters, but I don’t think I’ve seen anything like this before. No actors’ names, no details, no reviews. Just a photograph, still from the movie and a logo. Yes, a logo. Besides Zoro and a few action hero films that bear their own signs, Upstream Color is one of the few films that comes with an identity, almost like a brand. Even though that specific image is very popular online, that typographic logo was the first thing that caught my attention.
I like the idea of movies being advertised and promoted in a non-traditional way. I don’t know if it’s a trend or a ‘less is more’ approach, but it is almost like it’s not that much about who’s in the leading roles anymore. It is about creating a world and a journey to that world that starts way before the lights go down in the theatre. What this poster does, is to create a very strange, intriguing and rather unsettling world that not much makes sense. And the trailer matches that world perfectly.