Adventurer, blogger, author and motivational speaker Alastair Humphreys set a competition for his book 'Moods of Future Joys'. Being re-published, he wanted a new cover for this edition so he asked for a little help from design people. In the brief, it was mentioned that he wanted the book to be (and look like) a travel book rather than a cycling one and he hoped for it to be more at the 'serious travel literature' end of the spectrum than the 'lite' end.
For the 'blue' version, the idea was to give that look and feel of serious literature – hence the dramatic photograph. I added the 'a serious travel book' bit in case it wasn't clear enough that this is a serious travel book! I wanted to 'break' all that seriousness by using a freehand font, one that would look more rebellious and free-spirited and less childish.
The photograph on the 'yellow' version is less dramatic, but I chose it because it communicates very clearly what the book is about. I used the traffic arrows as visual elements to draw attention to certain parts of the cover. The layout was based on the rule of the Triangle, which I just made up but it works, as all the main visual elements 'point' towards and draw attention to the title of the book.